Meghan Markle has recently turned her attention to brands linked to Princess Kate in her new venture as an influencer.
In March, she faced criticism for monetizing her royal title despite stepping down as a working royal in 2020.
At 43, Meghan launched an online shop tied to her Instagram, where she offers royal endorsements for fashion, beauty, and now Easter-themed products.
Her latest “Easter Edit,” posted on her ShopMy page Monday, showcases brands and timeless items worn by Prince George, Princess Charlotte, and Prince Louis. Meghan carefully selected 25 items, including kids’ clothing, toys, and spring essentials. Among the items is a pair of pyjamas worn by Prince George, which became a hit with shoppers after he wore them in 2016 when he met former President Barack Obama.
Obama and his wife Michelle met the young George before his bedtime during their State Visit to the UK. Another item in Meghan’s collection is a dress from UK brand Trotters, a favorite of Princess Charlotte, who has worn the label’s designs 15 times.
Charlotte, now nine, wore a similar dress from Trotters on her fourth birthday, which also gained significant attention.
Meghan’s shop also features a baby dress from Boden, a popular British brand frequently associated with the Royal Family.
Prince George, Charlotte, and their younger brother Prince Louis have all worn Boden, including a cub coat worn by Louis. Senior royals, including Queen Camilla and Princess Kate, are also fans of the brand, with Kate often spotted in their blouses and dresses.
While Meghan and Prince Harry have kept their children largely out of the limelight, more images have surfaced recently, especially since Meghan’s Instagram launch, which coincided with the announcement of her new Netflix series and business venture, As Ever. These images often feature the children with their faces hidden.
Meghan earns a commission whenever a follower purchases through her affiliate link on ShopMy. This type of business tool is common among influencers, who can make significant earnings. Despite this, Meghan insists she does not consider herself an influencer, but rather a “female founder” and “entrepreneur,” as she told People Magazine.